Ford unveils its latest pickup truck built for a smartphone

Ford’s F-Series line of pickup trucks has been the best-selling vehicle in the U.S. for decades, which should make the automaker an expert of sorts in the truck-building business.

Ford unveiled Wednesday the latest addition to its pickup truck portfolio. This particular one, isn’t meant for driving. The automaker created a pickup truck emoji, which is debuted to celebrate World Emoji Day.

There currently is not a pickup truck emoji available. Although there are emojis for nearly every other kind of transport including airplanes, boats, cars and scooters.

Ford submitted a proposal in 2018 for a truck emoji to the Unicode Consortium, the organization that reviews
and approves proposals for new emojis. The truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode. The final list of approved emoji won’t be revealed until early 2020.

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Ford staff sifted through message boards, investigated texting influencers and watched social media feeds
to understand customers’ needs, according to Craig Metros, Ford North America design
director.

“People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on
what a truck means,” Metros said. “The end result is a modern icon that should give all truck fans a smiley face
emoji.”

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