Just ahead of the 2016 presidential election, HBO announced its plans to carry a nightly news show courtesy of Vice News, called “Vice News Tonight.” That show is now being canceled, which puts an end to HBO’s seven-year-long relationship with the new media brand Vice Media, according to a report from The Hollywood Reporter out on Monday.
HBO and Vice had expanded their relationship over the years, with a 2013 deal for a weekly news magazine, “Vice;” plus multiple documentary specials and, later, the launch of the nightly news program.
The goal with “Vice News Tonight” was to reach a younger audience who had grown “increasingly skeptical of daily broadcast news,” Vice had explained in its announcement at the time of launch.
The media company argued that the nightly news format hadn’t changed in roughly 60 years, but the way younger viewers consumed information has. They no longer watch nightly news out of obligation, but because the show has earned their time and attention, the company said.
The program grew to reach an audience of over 500,000 viewers per episode and won five Emmys, but still faced a ton of competition in the broader news market.
The show also meant to appeal to younger viewers who have cut ties with traditional pay TV. But today, these viewers have a number of ways to stream the news — including through live TV internet services like YouTube TV, Sling TV, or Hulu with Live TV, for example, as well as via the streaming platforms themselves, like within Roku’s The Roku Channel or dedicated apps for media players like Apple TV. They can also now get the news through other dedicated news streaming services, like CBSN, CBS All Access, NBC News Now, Cheddar, or even on social networks like Snapchat.
Today, news streamer NewsON announced it was coming to Amazon Fire TV, as another example.
In addition, THR points out that “Vice News Tonight” was more of a passion project of former HBO CEO Richard Plepler, who left earlier this year following AT&T’s acquisition of WarnerMedia.
Along with the cancellation of “Vice News Tonight,” Vice Media news chief Josh Tryrangiel will depart at the end of the month, a report from The Wrap notes. Meanwhile, former New York Post CEO and publisher Jesse Angelo will come on board as president of global news and entertainment.
“Jesse is a news pioneer and has built an incredible career by successfully expanding the world of publishing into wider forms of distribution through a multitude of platforms, including digital, social, audio and television,” Vice Media CEO Nancy Dubuc, in a statement. “With him joining our executive team, Vice’s strategic growth plan for news will begin and complement wider partnership opportunities already underway. We’ve had a great run with our friends at HBO and now we’re excited to launch our news products on new platforms, solidifying our place as one of the most trusted brands out there, drawing the youngest audience of anyone in hard news.”
Though “Vice News Tonight” may be over, it’s not the end of Vice’s streaming platform presence. The company is reportedly working on a new show for Hulu, a report a few months ago said. That deal hasn’t yet been announced. And Vice is shopping a daily news show to other networks and platforms, THR says.
“Vice News Tonight” will end in September when the contract is up.
This post was originally posted at http://feedproxy.google.com/~r/Techcrunch/~3/Sz8bQZJaUfM/.