Key Words: Howard Schultz has had it with the ‘b’ word

Howard Schultz, a week into the soft launch of what might be his independent campaign for the presidency, has grown tired of hearing the “b” word:

‘Billionaire.’

As he is in fact a billionaire, the term — a “moniker,” as the visionary former Starbucks SBUX, -0.78% CEO put it, that has become “the catch phrase” — has figured prominently in virtually every recent sketch of the would-be candidate’s character.

“I would rephrase that,” he told the New York Times finance columnist Andrew Ross Sorkin in a publicly staged interview to promote Schultz’s new book, voicing an implied preference for “people of wealth” or “people of means.”

Read on: Howard Schultz criticized for — among other things — not knowing how much Cheerios cost

Opinion: Trump hasn’t proven that a billionaire can’t be an effective president

Also: Howard Schultz won’t play spoiler role in 2020 election, top adviser insists

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