Little Spoon, a startup producing modular packages of nutritional, direct-to-consumer baby food, has raised a $7 million round of funding lead by Vaultier7.
The subscription-based service delivers meals — a fixed $3 apiece — to customers’ doorsteps. To date, Little Spoon said it has delivered 1 million meals. Other investors in the round include Kairos, Chobani’s executive vice president of sales Kyle O’Brien, Tinder founders Sean Rad and Justin Mateen, Interplay Ventures, the San Francisco 49ers and SoGal Ventures.
Among the business’s co-founders are Michelle Muller, chief executive officer Ben Lewis, chief product officer Angela Vranich and chief marketing officer Lisa Barnett, a former partner at Dorm Room Fund and Sherpa Foundry. The four launched the company a little over a year ago out of New York. Today, the site offers a rotating menu of 50 different recipes and 80 different ingredients.
“Our success is a testament to what we are seeing more broadly in the parenting space,” Barnett told TechCrunch. “There are a lot of demands for brands from this generation of parents.”
As an investor privy to rising trends within the technology and entrepreneurship space, Barnett became interested in the growing parenting tech sector.
“There has definitely been an eruption in the space,” she said. “I think there’s going to be the next big brand in this parenting space and I think that is what Little Spoon can be and is working toward becoming.”
Little Spoon members are given a personalized meal plan when they register with the service. The startup’s packaging is 100 percent recyclable, spoon included, which they say is a “developmentally advantageous form factor that promotes improved motor skills and mindful eating habits.”
The startup plans to use the capital to expand its line of baby meals.
And if you’re wondering why the 49ers invested in a baby food startup… “The 49ers were looking to partner with startups that drive innovation in and access to healthier lifestyles,” Lewis told TechCrunch. “They look for companies making it easier for the average American to live a healthier life, and we found a shared passion in our vision to make quality nutrition accessible to children everywhere.”
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