Los Angeles-based Ordermark, the online delivery management service for restaurants founded by the scion of the famous, family-owned Canters Deli, said it has raised $18 million in a new round of funding.
The round was led by Boulder-based Foundry Group. All of Ordermark’s previous investors came back to provide additional capital for the company’s new funding, including: TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures, and Nosara Capital, which led the Series A funding.
“We created Ordermark to help my family’s restaurant adapt and thrive in the mobile delivery era, and then realized that as a company, we could help other restaurants experiencing the same challenges. We’ve been gratified to see positive results come in from our restaurant customers nationwide,” said Alex Canter, in a statement.
A fourth generation restauranteur, Canter built the technology on the back of his family deli’s own needs. The company has an integrated point of sale system, kitchen display, accounting tool, and integration with last mile delivery companies.
As the company expands it’s looking to increase its sales among the virtual restaurants powered by cloud kitchens and delivery services like Uber Eats, Seamless/Grubhub and others, the company said in a statement.
Although the business isn’t profitable, Ordermark is now in over 3,000 restaurants. The company has integrations with over fifty ordering services.
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