Photo: Noah Berger / Special To The Chronicle 2017
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Four of San Francisco’s tourist attractions may soon get surge pricing in order to deal with crowds.
San Francisco Recreation and Parks officials have proposed a “flexible pricing” model for riding the elevator up Coit Tower, the Japanese Tea Garden, the Botanical Gardens and the Conservatory of Flowers. Under the model, the $9 adult non-resident ticket prices could increase by 50 percent depending on time of day or weather. Prices could also decrease if, for instance, it was a rainy day at an outdoor attraction.
The price changes would only apply to non-residents at adult prices. Resident, senior and child prices would not be affected.
The hope is that surge pricing would help handle crowds, especially during peak summer months, while also bringing in additional revenue for Rec and Parks.
If the Rec and Parks operations committee approves the proposal Thursday, it will move to the San Francisco Board of Supervisors for approval. Recreation and Parks spokesperson Tamara Aparton told the San Francisco Examiner that dynamic pricing could go into effect as soon as Sept. 1.
The concept, of course, is not a new one. Many sporting events use dynamic pricing, which changes based on demand night-by-night. The Cliffs of Moher, one of Ireland’s most popular tourist attractions, introduced dynamic pricing in 2018 to handle massive crowds.
This post was originally posted at https://www.sfgate.com/bayarea/article/coit-tower-ticket-prices-changes-sf-tea-garden-13813917.php.