Amazon today is launching a new feature called “Song ID” that aims to help users discover music they like, using Alexa. When enabled, Alexa will announce the title and the artist name before playing each song while you’re listening to a radio station, playlist or new release on Amazon Music over your smart speaker.
The optional feature for Echo devices can be enabled or disable by voice at any time by asking Alexa to “turn on Song ID” or “turn off Song ID.”
When listening to music through mobile or desktop apps, it’s easy to give a quick glance at your streaming app to note an artist’s name or song’s title. But when you’re streaming music over a smart speaker, your device may be put away and not as easily accessible. And unlike on terrestrial radio, there’s no DJ that announces what’s coming up next as the music streams over an Amazon Echo.
The new feature aims to make Alexa that DJ, albeit one with less personality in this case – the assistant today only announces the title and name, but doesn’t interject any other information or commentary about the music. (That could be an interesting expansion of Song ID in the future, however, if Amazon chose to go that route. It could serve as an Alexa-based counterpart to Spotify’s Genius-powered “Behind the Lyrics” feature, which gives you the inside scoop on songs.)
Amazon says it was inspired to build the feature based on users’ requests to Alexa about music.
Every day, customers were asking the assistant “hundreds of thousands” of questions about the music that was playing, like “Alexa, what song is this?,” “Alexa, who sings this song?,” and more.
The company also notes that Song ID could be useful when you’re checking out music from up-and-comers whose names and song titles you may not know – like Amazon Music’s own playlist or its Weekly One program featuring developing artists.
The new feature is live today across Amazon Music in the U.S. and works on Echo devices, says Amazon.
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