Live Blog: Scott Budman Covers Apple Event in Cupertino

NBC Bay Area’s Scott Budman is at Apple’s Cupertino headquarters covering the tech giant’s latest event.

Follow along for the latest updates as they happen:

Entry 4:

This is interesting.

Biggest cheer so far is a privacy claim … “Apple doesn’t allow advertisers to track you.”

Entry 3: 

Apple News available now for $9.99/month.

Entry 2: 

Apple News Plus is the update to the company’s news service.

Trying to get more people to check for updates on their mobile devices.

Entry 1:

Tim Cook takes the stage, and makes it clear: “Today is about services.”

What kind of services?

Judging by the celebs in the audience, and members of the entertainment press here, it’s all about entertainment streaming.

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