“We know the market is heavily saturated with great unicorns, but many companies need multiple collaboration apps and there is nothing that seamlessly combines them, so users don’t have to go back and forth between two platforms,” Lee tells TechCrunch. Many employees rely on Slack or Microsoft Teams to chat with one another, on top of several project management apps, like Asana, Jira, Monday and Confluence, and email to communicate with people at other companies (Lee points to a M.io report that found most businesses use at least two messaging apps and four to seven collaboration tools).
Lee says he used Slack for more than five years and during that time, his teammates added integrations from Asana, Monday, GSuite and Office365, but were unsatisfied with how they worked.
“All we could do with the integrations was receive mostly text-based notifications and there were also too many overlapping features,” he says. “We realized that working with multiple environments reduced team productivity and increased communication overhead.” In very large organizations, teams or departments sometimes use different messaging and collaboration apps, creating yet more friction.
Swit’s goal is to covers all those needs in one app. It comes with integrated Kanban task management, calendars and Gantt charts and at the end of this year about 20 to 30 bots and apps will be available in its marketplace. Swit’s pricing tier currently has free and standard tiers, with a premium tier for enterprise customers planned for fall. The premium version will have full integration with Office365 and GSuite, allowing users to drag-and-drop emails into panels or convert them into trackable tasks.
While being a late-mover gives Swit certain advantages, it also means it must convince users to switch from their current apps, which is always a challenge when it comes to attracting enterprise clients. But Lee is optimistic. After seeing a demo, he says 91 percent of potential users registered on Swit, with more than 75 percent continuing to use it every day. Many of them used Asana or Monday before, but switched to Swit because they wanted to more easily communicate with teammates while planning tasks. Some are also gradually transitioning over from Slack to Swit for all their messaging (Swit recently released a Slack migration tool that enables teams to move over channels, workspaces and attachments. Migration tools for Asana, Trello and Jira are also planned).
In addition to “freedom from integrations,” Lee says Swit’s competitive advantages include being developed from the start for small businesses as well as large enterprises that still frequently rely on email to communicate across different departments or locations. Another differentiator is that all of Swit’s functions work on both desktop and mobile, which not all integrations in other collaboration apps can.
“That means if people integrate multiple apps into a desktop app or web browser, they might not be able to use them on mobile. So if they are looking for data, they have to search app by app, channel by channel, product by product, so data and information is scattered everywhere, hair on fire,” Lee says. “We provide one centralized command center for team collaboration without losing context and that is one of our biggest sources of customer satisfaction.”
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