The rapid rise of Slack has ushered in a new wave of apps, all aiming to solve one challenge: creating a user-friendly platform where coworkers can have productive conversations. Many of these are based around real-time notifications and “instant” messaging, but today a new startup called Threads coming out of stealth to address the other side of the coin: a platform for asynchronous communication that is less time-sensitive, and creating coherent narratives out of those conversations.
Armed with $10.5 million in funding from Sequoia, the company is launching a beta of its service today.
Roussau Kazi, the founder and CEO who cut his social networking teeth working for six years at Facebook (with a resulting number of patents to his name around mechanics of social media), says that the mission of Threads is to become more inclusive when it comes to online conversations. “After a certain number of people get involved in an online discussion, conversations just break and messaging becomes chaotic,” he said.
And if you have ever used Twitter, or even been in a popular channel in Slack, you will understand what he is talking about. When too many people begin to talk, the conversation gets very noisy and it can mean losing the “thread” of what is being discussed, and seeing conversation lurch from one topic to another, often losing track of important information in the process.
And there is an argument to be made for whether a platform that was built for real-time information is capable of handling a difference kind of cadence. Twitter, as it happens, is trying to figure that out right now. Slack, meanwhile, has itself introduced threaded comments to try to address this too — although the practical application of its own threading feature is not actually very user friendly.
Threads answer is to view its purpose as addressing the benefit of “asynchronous” conversation: topics and conversations that can stretch out over hours, days or even longer, around specific topics. Threads doeesn’t want to be the place you go for red alerts or urgent requests, but where you go when you have thoughts about a work-related subject and how to tackle it.