Autonomous delivery company Udelv has signed yet another partner to launch a new pilot of its self-driving goods delivery service: Texas-based supermarket chain HEB Group. The pilot will provide service to customers in Olmos Park, just outside of downtown San Antonio where the grocery retailer is based.
California-based Udelv will provide HEB with one of its Newton second-generation autonomous delivery vehicles, which are already in service in trials in the Bay Area, Arizona and Houston providing deliveries on behalf of some of Udelv’s other clients, which include Walmart among others.
Udelv CEO and founder Daniel Laury explained in an interview that they’re very excited to be partnering with HEB, because of the company’s reach in Texas, where it’s the largest grocery chain with approximately 400 stores. This initial phase only covers one car and one store, and during this part of the pilot the vehicle will have a safety driver on board. But the plan includes the option to expand the partnership to cover more vehicles and eventually achieve full driverless operation.
“They’re really at the forefront of technology, in the areas where they need to be,” Laury said. “It’s a very impressive company.”
For its part, HEB Group has been in discussion with a number of potential partners for autonomous deliver trials, and according to Paul Tepfenhart, SVP of Omnichannel and Emerging Technologies at HEB, but it liked Udelv specifically because of their safety record, and because they didn’t just come in with a set plan and a fully formed off-the-shelf offering – they truly partnered with HEB on what the final deployment of the pilot would look like.
Both Tepfenhart and Laury emphasized the importance of customer experience in providing autonomous solutions, and Laury noted that he thinks Udelv’s unique advantage in the increasingly competitive autonomous curbside delivery business is its attention to the robotics of the actual delivery and storage components of its custom vehicle.
“The reason I think we’re we’ve been so successful, is because we focused a lot on the delivery robotics,” Laury explained. “If you think about it, there’s no autonomous delivery business that works if you don’t have the robotics aspect of it figured out also. You can have an autonomous vehicle, but if you don’t have an automated cargo space where merchants can load [their goods] and consumers can unload the vehicle by themselves, you have no business.”
Udelv also thinks that it has an advantage when it comes to its business model, which aims to generate revenue now, in exchange for providing actual value to paying customers, rather than counting on being supported entirely through funding from a wealthy investor or deep-pocketed corporate partners. Laury likens it to Tesla’s approach, where it actually has over 500,000 vehicles on the road helping it build its autonomous technology – but all of those are operated by paying customers who get all the benefits of owing their cars today.
“We want to be the Tesla of autonomous delivery,” Laury said. “If you think about it, Tesla has got 500,000 vehicles on the road […] if you think about this, for of all the the cars in the world that have some level of automated driver assistance (ADAS) or autonomy, I think Tesla’s 90% of them – and they get the customers to pay a ridiculous amount of money for that. Everybody else in the business is getting funding from something else. Waymo is getting funding from search; Cruise is getting funding from GM and SoftBank and others, Nuro is getting funding from SoftBank. So, pretty much everybody else is getting funding from a source that’s a different source from the actual business they’re supposed to be in.”
Laury says that Udelv’s unique strength is in the ability the company has to provide value to partners like HEB today, through its focus on robotics and solving problems like engineering the robotics of the loading and customer pick-up experience, which puts it in a unique place where it can fund its own research through revenue-generating services that can be offered in-market now, rather than ten years from now.
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