Walmart’s relationship with Instacart deepened today with an expansion of their partnership across Canada for grocery delivery. Walmart Canada had previously run a 17-store pilot program with Instacart, starting last September, in both the Greater Toronto area and Winnipeg. With the expansion, Walmart Canada will offer same-day grocery delivery from nearly 200 Walmart stores nationwide.
Canadian Walmart shoppers can now shop online via Instacart’s website or mobile app, select their city and store, then add items to a grocery cart, check out, and choose their delivery window. The delivery can arrive in as fast as one hour, or it can be scheduled as much as five days in advance.
The service is currently live in cities and communities throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Newfoundland and Labrador, New Brunswick, Nova Scotia, and Prince Edward Island, the retailer says.
Walmart Canada isn’t the only Walmart arm to have a relationship with the same-day delivery service. Last year, Walmart’s Sam’s Club also began working with Instacart to offer same-day delivery from its warehouse stores in parts of the U.S. That partnership expanded last fall, and recently began to power Sam’s Club new alcohol delivery service, as well.
Walmart in the U.S. also offers an online grocery service, but has chosen to work with other delivery providers, including Point Pickup, Skipcart, AxleHire, Roadie, and Postmates, after ending relationships with Uber, Lyft, and Deliv. According to reports, Walmart didn’t want to work with Instacart in the U.S. because it only wants to use the provider for last-mile deliveries — and Instacart wanted to list Walmart inventory in its app.
In Canada, however, that arrangement seems to be working out.
With the expansion, Instacart delivery is now available to more than 70% of Canadian households, up from 60% in January of this year. By comparison, Instacart is available in more than 80% of U.S. households.
It’s not the only option for Walmart online grocery in Canada, though.
In addition, Walmart Canada offers grocery pickup at 175 stores, expanding to 190 by the end of January 2020. It also offers pickup at 9 PenguinPickUp locations in the Toronto area and next-day delivery in the Toronto area through Walmart.ca.
“Canadian families are busy. By introducing more online shopping options at Walmart, we’re helping make life easier and more convenient for them,” said Lee Tappenden, President and CEO of Walmart Canada, in a statement released today. “Expanding our relationship with Instacart provides our customers with even more time-saving ways to shop at Walmart in their community.”
To kick off the deal, the code WMTCOAST2COAST can be used at checkout for $10 off a first-time customer’s order of $35 or more.
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